The Secret to Selling More Popcorn: Tips for a Successful Fundraiser

Learn the best-selling techniques to help students and parents boost popcorn sales fast.

Popcorn fundraisers are one of the most profitable and easiest ways for schools and PTAs to raise money. With high profit margins, broad appeal, and flexible selling options, it’s no surprise that many schools turn to popcorn fundraising to support field trips, classroom supplies, and extracurricular activities.

But the biggest challenge? Helping students and parents sell more popcorn in less time.

We will provide proven selling strategies to help maximize sales, engage students, and make your popcorn fundraiser a success.

Why Popcorn Fundraisers Work for Schools

A popcorn fundraiser is a low-risk, high-reward way for schools to raise money. Here’s why:

1. High Profit Margins

Schools can earn up to 40% profit per sale, making it one of the most lucrative fundraising options.

Selling just $400 worth of popcorn per student can result in thousands of dollars for your school.

2. Easy to Sell

Popcorn is a popular, affordable snack that appeals to students, parents, and teachers.
There’s no need to convince people to buy—it’s a fun and tasty treat for all ages.

3. Flexible Fundraising Options

Sell online, at school events, or through traditional order forms.
Many vendors offer direct-shipping options, reducing the need for distribution.

4. Encourages Student Involvement

Kids love participating in fundraisers, especially when there are prizes and incentives.

A popcorn fundraiser can teach sales skills, goal-setting, and teamwork.

How to Sell More Popcorn: The Best Sales Strategies

To maximize sales, use these proven popcorn fundraising strategies:

1. Create a Sales Competition

Reward the top-selling student or class with prizes like gift cards, a pizza party, or special privileges.
Set up a fundraising leaderboard to track progress and keep students motivated.
Offer tiered rewards (e.g., sell 10 bags, get a small prize; sell 20 bags, get a bigger prize).

2. Use Social Media to Promote the Fundraiser

Encourage parents and teachers to share the fundraiser link on Facebook, Instagram, and school newsletters.
Create a school-wide challenge to see which classroom gets the most online shares.
Post countdown reminders leading up to the final selling date.

3. Set Up Sales Booths at School Events

Sell popcorn at sports games, PTA meetings, and school fairs to increase visibility.
Have students wear school-branded shirts to attract more attention.
Offer sampling stations so people can try before they buy.

4. Encourage Pre-Orders Before the Fundraiser Starts

Allow parents, staff, and local businesses to pre-order popcorn before the official launch.
Reach out to local businesses to buy popcorn for office snacks or employee gifts.
Set up an early bird discount to incentivize pre-orders.

Training Students to Sell More Popcorn

A well-prepared student will sell more popcorn. Use these tips to train students on how to approach customers with confidence:

1. Teach Students an Easy Sales Pitch

A simple script makes selling easier. Here’s an example:

“Hi, we’re raising money for [school or event name] with a popcorn fundraiser! This popcorn is fresh, delicious, and supports our school. Would you like to help by purchasing a bag today?”

2. Roleplay Selling Techniques in Class

Practice different sales scenarios so students feel comfortable talking to customers.
Remind them to smile, make eye contact, and say thank you to every supporter.

3. Use Digital Payment Options

Offer Venmo, PayPal, or credit card payment options to make transactions easier.
Provide a QR code linked to the online store for quick mobile purchases.

Promoting Your Popcorn Fundraiser for Maximum Sales

A great fundraiser needs great marketing. Here’s how to spread the word and boost participation:

1. Send Email and Text Reminders to Parents

Keep parents engaged with weekly email updates about the fundraiser.
Send text message reminders with a direct purchase link.

2. Use Flyers and Posters Around the School

Display eye-catching posters in high-traffic areas like hallways, classrooms, and the cafeteria.
Send printed flyers home with students to remind parents.

3. Encourage Teachers and Staff to Participate

Ask teachers to promote the fundraiser in their classrooms.
Have staff members purchase popcorn and share their support.

Conclusion: Start Your Popcorn Fundraiser Today

A popcorn fundraiser is one of the easiest and most profitable ways for schools to raise money. By using sales competitions, social media promotion, pre-orders, and student training, your school can sell more popcorn and hit fundraising goals fast.

Ready to launch your popcorn fundraiser?

Visit Fundraising.com to explore popcorn fundraising options and expert support.